With the advances of technology, recruiting has changed dramatically. That’s no secret. Employers can quickly reach a worldwide audience through their company web site. They can promote and sell services while using the same web site to recruit and sell the company brand through a robust company career section. But despite these advances in technology, many small businesses fail to leverage the company web site as a tool to attract and recruit candidates. They also fail at selling the company brand, which can hurt the company when job seekers are considering applying with your company. If your company is not putting the time and resources needed into developing a web site with a career section that sells the company as a great place to work, frustrated job seekers will look to competitors who provide more detailed information and better resources on their web site, as the place they want to work.